2014
First hire
Tomatodeli
the education you can only pay for in mistakes.
Notebook · Vol. 01 A personal archive
Chandan Kumar · Founder, Grovio Labs · India
Hi, I'm Chandan.
I've run growth at every scale there is — from two-person startups to enterprise portfolios. Across a decade at ByteDance, Foundit, and Mahindra Finance, I've helped move $600M+ (₹5,000 crore) of revenue.
Now I'm proving one thesis: one person with AI systems can do the work of an entire marketing team.
I spent ten years doing this work manually. I know exactly which parts a system can own — so I'm building Grovio Labs, the autonomous AI marketing system, and running my own marketing with it.
And advising a small number of startups and enterprises per quarter on AI marketing transformation — helping teams redesign how they grow.
This is my notebook. The systems, the numbers, and the field notes — published as I go.
the short story. the long arc is a few scrolls down.
— Chandan
Right now
Updated May 2026 - Building Grovio Labs — a multi-agent AI marketing system. Private beta, from India.
- Writing The Autonomous Marketer — sent when I have something real to say.
- Advising Select companies on AI & marketing transformation. · See how it works →
- Open to Speaking · Podcasts · say hi
The arc
Eleven chapters. One decade. still writing.
2020
ByteDance
Gurugram
where speed became a moat.
2022
Foundit
APAC · Gulf
+45% acquisition. 30+ shipped.
2023
Mahindra
Pan-India
2× revenue. 40% CAC down.
2025
IDFC FIRST
Asset products
+40% YoY, 8 products.
Now
Grovio Labs
Founder
betting the decade.
The notebook
What I'm thinking about out loud.
Page
01
AI Playbooks · · 5 min read
What Is Agentic Marketing? A Definition
Agentic marketing is marketing executed by AI agents that plan and act without step-by-step instruction. What makes a system genuinely agentic.
Page
02
AI Playbooks · · 10 min read
The One-Person Marketing Team
One operator with AI systems doing a marketing team's work — under 5 hours a week, under $500 a month. The complete playbook.
Page
03
Teardowns · · 18 min read
boAt's Growth Teardown: ₹3,000 Cr, No Moat
boAt crossed ₹3,000 Cr without a patent, a chip, or a manufacturing moat. Here's the growth engine most Indian founders miss.
The work
Case studies, with receipts.
2023 — 2025 · Growth Lead
Mahindra Finance
Leading omni-channel growth across a pan-India customer base — where trust, scale, and unit economics all had to move in the same direction.
read the case →2022 — 2023 · Senior Manager — Growth
Foundit
Scaling growth inside a regional platform rebrand — two new product launches, a referral engine rebuild, and 30+ shipped initiatives across APAC and the Gulf.
read the case →2021 — 2022 · Senior Manager — Growth
WeSkill
First marketing hire at a pre-seed startup. Built the growth function from zero and hit 60K installs in 10 days, with 80% converting to signups.
read the case →Open source · Claude Code Skills
The system, open-sourced.
Not prompt templates. These are extracted from the same system that runs my actual marketing function — generalized so they read your brand instead of mine, and published with the same rule the system lives by: if it can't be verified, it doesn't ship.
Storytelling · LinkedIn & X
Brand Story
The receipts-based storytelling engine. Live social listening before a word is written, a receipt gate that blocks any claim without proof behind it.
how it works →Pipeline · Outbound & Demand
GTM Engine
The GTM engineering system designer. Designs the full revenue machine: signal-based prospecting, outbound infrastructure, demand layers, and a 90-day build roadmap.
how it works →Work with me
The work, three ways.
AI & Marketing Transformation
I work with a small number of startups and enterprises per quarter — helping them redesign their marketing function around AI. Not automation. Transformation. Built for companies at $5M–$100M revenue, anywhere in the world, ready to move fast.
See how it works →Grovio Labs
The system I built from my decade of doing this manually. Multi-agent AI marketing — autonomous campaigns, brand memory, real publishing. Private beta, limited seats.
Request access ↗Speaking & Podcasts
Keynotes, panels, and interviews on the one-person marketing team, autonomous marketing, and the India-to-global lens.
Book a sessionNewsletter
The Autonomous Marketer
The decade of marketing I wish someone had written down. Sent when I have something real to say — not on a schedule.
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— see you in the writing.
If any of this resonated, the easiest way to keep in touch is The Autonomous Marketer.