Advisory · Limited engagements

Marketing transformation
for companies ready to move.

Most companies aren't short on ideas. They're short on execution — and someone who's actually done it at scale, at speed, in the Indian market.

A decade across ByteDance, Mahindra Finance, Foundit, WeSkill, and Cosco India. I know what breaks at ₹100Cr and what unlocks ₹500Cr. Now I take 2–3 companies per quarter and work with them directly.

What I bring

Operator experience at scale

I've run growth across ByteDance India, Mahindra Finance, Foundit, WeSkill, and Cosco India. I know what breaks at ₹100Cr, ₹500Cr, and ₹1000Cr. 2× revenue. 40% CAC down. +40% YoY across 8 products.

AI that actually works

I'm not advising on AI in theory — I'm building Grovio Labs, a multi-agent AI marketing system. What I recommend, I've built and tested in production.

India-first lens

Most AI marketing frameworks are built for Western markets. I've built for India — WhatsApp, vernacular, trust-first, low-CAC models that actually convert here.

"Chandan doesn't just advise — he operates. He walked into our growth function and within two weeks had more clarity on our CAC problem than we'd had in six months."

Founder, Series A fintech · India

How it works

01

Week 1–2

Discovery

Deep audit of your current marketing function, tech stack, team, and growth gaps. No frameworks applied before understanding your reality.

02

Week 3–4

Transformation Roadmap

A prioritised plan for AI integration across your marketing stack — with owners, timelines, and success metrics. Built to execute, not present.

03

Month 2–4

Execution Partnership

I stay involved through implementation. Weekly working sessions, async reviews, and direct access. Not a handoff — a partnership.

Who this is for

You're a good fit if:

  • ·You're a founder or CMO at a ₹50Cr–₹500Cr company
  • ·You have a marketing team but aren't moving fast enough
  • ·You want someone who's done this — not just advised on it
  • ·You're ready to give AI transformation real internal priority

Not the right fit if:

  • ·You want a vendor to manage campaigns
  • ·You want a 6-month strategy deck before doing anything
  • ·You're looking for cheap execution

2–3 companies per quarter. That's it.

If you're building something real and want someone in your corner who's been in the room at every scale — let's talk.

I typically respond within 48 hours.

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The decade of marketing I wish someone had written down. Sent when I have something real to say — not on a schedule.

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