Work
Inside the revenue lifecycle.
Selected case studies across acquisition, retention, and monetization — from hypergrowth startups to 200-person marketing orgs. What I did, what I learned, and why it still shapes how I work.
2025 · Growth Lead, Asset Products
IDFC FIRST Bank
Leading growth strategy for asset products at one of India's most ambitious private banks — new channels, vernacular campaigns, and operating cadence.
Takeaways
Portfolio growth
+30% in Q1
YoY revenue
+40% avg · 8 products
Tier 2/3 lift
+30% non-linear growth
2023 — 2025 · Growth Lead
Mahindra Finance
Leading omni-channel growth across a pan-India customer base — where trust, scale, and unit economics all had to move in the same direction.
Takeaways
Annual revenue
2× growth
Conversion
+200% lift
CAC
−40% reduction
2022 — 2023 · Senior Manager — Growth
Foundit (formerly Monster India, APAC & Gulf)
Scaling growth inside a regional platform rebrand — two new product launches, a referral engine rebuild, and 30+ shipped initiatives across APAC and the Gulf.
Takeaways
Acquisition
+45% customer lift
Launches
2 new products
Shipped
30+ growth initiatives
2021 — 2022 · Senior Manager — Growth
WeSkill
A zero-to-one growth sprint. Cold start to 200K installs in under two months — and a 300% jump in monthly active users in six.
Takeaways
App installs
0 → 200K in 58 days
Active users
+300% in 6 months
Retention
+20% uplift
2020 — 2021 · Business Growth Specialist
ByteDance
Inside the growth engine of one of the fastest-scaling companies in the world — where distribution is an engineered function, not an afterthought.
Takeaways
Org
High-velocity growth team
Tempo
Weekly experiment cycles
Bar set
Distribution as a first-class function
2019 · Growth Consultant
Cosco India
Helping a 50+ year old Indian sports equipment brand build and launch its direct-to-consumer storefront — strategy, positioning, and go-to-market.
Takeaways
Engagement
D2C launch consultant
Category
Sports equipment, India
Live at
store.cosco.in