Work
Inside the revenue lifecycle.
Selected case studies across acquisition, retention, and monetization — from hypergrowth startups to 200-person marketing orgs. What I did, what I learned, and why it still shapes how I work.
2023 — 2025 · Growth Lead
Mahindra Finance
Leading omni-channel growth across a pan-India customer base — where trust, scale, and unit economics all had to move in the same direction.
Takeaways
Annual revenue
2× growth
Conversion
+200% lift
CAC
−40% reduction
2022 — 2023 · Senior Manager — Growth
Foundit (formerly Monster India, APAC & Gulf)
Scaling growth inside a regional platform rebrand — two new product launches, a referral engine rebuild, and 30+ shipped initiatives across APAC and the Gulf.
Takeaways
Acquisition
+45% customer lift
Launches
2 new products
Shipped
30+ growth initiatives
2021 — 2022 · Senior Manager — Growth
WeSkill
First marketing hire at a pre-seed startup. Built the growth function from zero, created the category for kids' extracurricular learning, and hit 60K installs in the first 10 days — with 80% of them converting to signups.
Takeaways
Launch sprint
60-70K installs · 10 days
Install to signup
80% conversion
58-day total
200K installs
MAU growth
+300% in 6 months
2020 — 2021 · Growth
ByteDance
Inside ByteDance, I helped launch SnapSolve — a K12 doubt-solving app for India. Zero to 1M installs in 8 months. 3,000+ educators onboarded. Supply and demand built from scratch.
Takeaways
App installs
0 → 1.5M
Educator network
3,000+ onboarded
Time to 1M
8 months
2019 · Growth Consultant
Cosco India
Four months. Zero e-commerce infrastructure. One legacy brand with 50 years of offline equity and a distributor network that couldn't be disrupted. Here's how we launched store.cosco.in.
Takeaways
Engagement type
Advisory consultant
Timeline
D2C launched in 4 months
SKUs at launch
20 SKUs · 60% catalogue live
Scope
Strategy → product → GTM