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The Autonomous Marketer.
The decade of marketing I wish someone had written down. Sent when I have something real to say — not on a schedule, not to hit a cadence, not to game an algorithm.
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What you'll get.
Contrarian takes, earned.
Not hot takes. Positions I have formed from a decade of operator experience — including the mistakes I paid for.
Field notes from building Grovio.
Real numbers. Real failures. The actual decisions, not the founder-influencer version of them.
Frameworks, named.
The mental models I use with founders at different revenue stages — pattern-matching from hundreds of companies.
The India + AI lens.
A perspective you will not get from US-centric marketing newsletters. Built from inside the India market and a global AI trajectory.
Recent issues.
Full archive ↗Jul 2024
How Perplexity is Building a Billion-Dollar AI Search Empire
Inside the playbook of a disruptive force in search — and what it tells us about AI-native distribution.
Read on Substack ↗Feb 2024
Duolingo's Social Media: Where Owls Dance and Memes Reign Supreme
A teardown of the most sharp-edged brand voice on the internet — and the strategy nobody else is copying correctly.
Read on Substack ↗Feb 2023
Why do customers really choose one brand over its competitors?
Not price, not features. The experience layer is where loyalty is actually decided.
Read on Substack ↗Jun 2022
Using Social Media to Build a Community
The difference between an audience and a community — and the moves that convert one into the other.
Read on Substack ↗Jan 2022
Myths vs Reality in Growth Marketing
A list of the growth-marketing beliefs I used to hold — and what a decade in the trenches replaced them with.
Read on Substack ↗Who reads it.
Founders scaling from ₹1Cr to ₹100Cr. Senior marketers who have outgrown tactical content. People building in AI and trying to understand what this means for marketing as a function. Operators who prefer depth over speed.
"The newsletter I would have killed to read when I was scaling my first company."
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